Dan Kennedy's Magnetic Marketing Podcast Building A Lasting Relationship With Your List With Intention
Jan 19, 2024
Doberman Dan, an expert copywriter with over a decade of experience in newsletter publishing, shares invaluable insights on fostering meaningful connections with audiences. He discusses the importance of vulnerability and personal storytelling to build trust and loyalty. Dan emphasizes nurturing relationships rather than simply sending out regular emails. He also explores innovative strategies for enhancing client interactions and the emotional motivations behind attending events, highlighting how genuine engagement can transform business success.
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Transcript
Episode notes
Intentional List Relationship Building
- Build relationships intentionally to retain customers and reduce acquisition costs.
- Consistently engage your list to foster loyalty and profitability over time.
Email with Genuine Vulnerability
- Send emails with genuine intention, sharing personal and vulnerable content.
- Avoid sending superficial emails by truly communicating like you would with a friend.
Selling Transformation & Trust
- Customers buy a lifestyle or transformation, not just a product or newsletter.
- Vulnerability builds trust; people must know you care before they care what you know.