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Dan Kennedy's Magnetic Marketing Podcast
An Outsider's Expert Advice For Information Marketers
Feb 23, 2024
Learn from A.J. Mirabedini's journey as an entrepreneur and marketer, discover the surprises he found in GKIC's marketing methods, and get expert advice on information marketing. Explore the power of personalized marketing, segmented campaigns, and the value of strategic marketing approaches for small businesses.
55:28
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Quick takeaways
- Bringing an outsider's perspective can offer new insights into existing marketing strategies in the information marketing realm.
- Lessons from Dan Kennedy in direct response marketing are critical laws guiding small business marketing practices.
Deep dives
Introduction to Outsider Perspective in Marketing
The podcast episode introduces the idea of seeking an outsider's perspective on magnetic marketing strategies. The discussion centers around an interview with AJ Middebendini, the former CEO of GKI C, who has extensive experience in leading businesses. The episode explores the value of bringing a fresh outlook to well-established marketing principles and how external expertise can offer new insights into existing strategies in the information marketing realm.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode