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10min chapter
An Outsider's Expert Advice For Information Marketers
Dan Kennedy's Magnetic Marketing Podcast
Elevating Small Businesses Through Information Marketing
This chapter explores the effectiveness and versatility of information marketing in elevating small businesses, emphasizing how it can be a profitable venture for anyone with expertise. Drawing parallels to the success story of McDonald's, it discusses how information marketers provide shortcuts to success and contribute to the shift towards curated, reliable content online. The chapter also underscores the importance of social media and strategic marketing approaches in information marketing for small businesses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode