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An Outsider's Expert Advice For Information Marketers

Dan Kennedy's Magnetic Marketing Podcast

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Elevating Small Businesses Through Information Marketing

This chapter explores the effectiveness and versatility of information marketing in elevating small businesses, emphasizing how it can be a profitable venture for anyone with expertise. Drawing parallels to the success story of McDonald's, it discusses how information marketers provide shortcuts to success and contribute to the shift towards curated, reliable content online. The chapter also underscores the importance of social media and strategic marketing approaches in information marketing for small businesses.

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