AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Dan Kennedy's Magnetic Marketing Podcast
11 Essential Building Blocks For Crafting Copy That Sells
Mar 8, 2024
Learn the essential building blocks for crafting copy that sells, including the power of persuasive copywriting, boosting sales with guarantees, crafting compelling copy for professionals, the importance of offers and deadlines, the power of storytelling in marketing, and strategic marketing for closing sales with multiple response options.
46:55
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Crafting compelling copy requires understanding 11 essential building blocks for effective communication.
- Incorporating guarantees and storytelling in marketing copy can boost customer trust and engagement.
Deep dives
Keys to Building Good Copy
Crafting effective copy is essential in marketing. Bill Glaser shares insights on ensuring that every piece of content aligns with the principles of copywriting, following the 11 building blocks for crafting compelling copy that sells. Dan Kennedy's influence in direct response marketing is highlighted, emphasizing the importance of applying strategic direct response techniques in all forms of communication.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode