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5min chapter
11 Essential Building Blocks For Crafting Copy That Sells
Dan Kennedy's Magnetic Marketing Podcast
Boosting Sales with Guarantees
This chapter delves into the significance of incorporating guarantees in sales copy, showcasing the positive impact on sales and ethical standards. Practical examples from menswear stores and a real-life condominium project are shared to demonstrate the effectiveness of guarantees in increasing credibility and trust.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode