Marketing Meetup Podcast

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth. Which is exactly what this session was all about. Over the course of an hour, Katie covered: 🍌 the ingredients needed for embracing change ❓ the importance of curiosity 🌳 why cultivating a growth mindset matters Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent. He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society. He regularly gets described using words like 'The most informative, thought-provoking and entertaining speaker we've ever had'. Oh and he’s a really nice chap too. In this episode, James not only touches on some marketing fundamentals but helps us all realise how we can be better people when turning up to do our jobs. I think you're going to love this episode!

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st. The attention feels impressive. Barbie had been struggling to remain relevant for quite a while. From her peak in the 90s as the unchallenged queen of the dollhouse, Barbie’s sales saw a sharp drop in the following decades – eight successive quarters of decline was reported in 2015. Yet by 2021, the brand posted record sales of $1.7 Billion for Mattel. While 2023 started with “profits and revenue had fallen short of forecasts” it feels like momentum is gathering behind the film on social media, at the very least.  But I can’t help shake the feeling that building an entire house and having Margot Robbie showing the internet around it isn’t available to most marketers. So, here are six principles we can take from Barbie, but applying them in a world that feels a bit closer and available to the rest of us...

Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful. So if you're keen to build your own engaged community online, this is a 'must-listen' episode

“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.In last week’s webinar, speaking coach, multiple Ted X presenter, and all-round legend, Nausheen, shared her advice on how to speak on camera with more confidence. She covered: 🛣️ her journey to becoming an executive speaking coach🔈 why it’s important to project confidence  ⭕ how to build positive feedback loops into your speaking opportunities

Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds. Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a handsome and talented man. And undeniably these companies smash it in their own ways. But it’s a misnomer to believe that we should all be following their example. Imagine two friends, Mary and Timmy, standing next to each other by the waterside.  As the sun sets, Timmy starts throwing pebbles into the lake - seeing the ripples spread slowly and calmly across the surface of the water.  Mary isn’t like that though - Mary summons her inner hulk and grabs a boulder, catapulting it into the water nearby. The ensuing waves engulf Timmy’s efforts making him sad inside. Paul Dyson’s now famous study into the factors that impact ad effectiveness place ‘brand size’ squarely at the top (i.e. if you’re famous - you’re going to land with more impact). According to YouGov 99% of the UK’s businesses are SMEs. While imprecise as a measure, broadly this speaks to the idea that most of us are playing with pebbles - not boulders. Put another way - being a world famous movie actor is not hugely replicable. Acacdotally this rings true: most marketers I chat to at The Marketing Meetup are sat alone, or in a small team on an industrial estate outside Newmarket (other market towns are available) with single glazing and a boss who sees marketing as either the selling department or crayon department. A far stride from the steel and glass of the Nike’s of the world. So - what is at our disposal?  Well for the most part while the temptation is to want to chat about sophisticated mass marketing and the long and the short of it, just getting the fundamentals of marketing right puts us at an advantage over most of our competitors in an industry where most of us (including me at the beginning of my career) spent time pinging between tactics.  In essence, what most marketers lack is a proper strategy. But for those with minimal resources - how do we create something that allows us to create a realistic strategy that is actionable and likely to be actually used and not sit in a document? Well, hopefully, this helps…

Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of  @Sidemen  In today's Q&A he talks about how to build effective collaborations. In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships with others in the industry. If you're looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you're a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!