Marketing Meetup Podcast Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
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Feb 1, 2024 
In this engaging discussion, Anthony Rose, CEO of Seedlegals, shares his insights on leveraging WhatsApp for community building and customer engagement. He recounts his journey in developing Seedlegals, emphasizing the value of customer feedback. Anthony highlights the importance of direct communication in fostering relationships and navigating online community dynamics. He underscores the shift from product-led to community-led growth, advocating for kindness and clarity in interactions. Lastly, he discusses strategies for recognizing contributors to cultivate a thriving atmosphere.
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Chocolate-Powered User Testing
- Anthony bought chocolate to recruit non-technical users for quick, cheap user tests at BBC iPlayer.
- Those fast tests revealed big UX problems and drove rapid fixes that improved the product.
Action Trumps Interface
- WhatsApp has the most action despite poor UX because it's where users already are and it's low friction.
- Platforms with better features (Guild, Slack) lose engagement because they add friction or split attention.
Purpose And Moderation Drive Culture
- Community purpose and moderation shape behaviour dramatically; anonymous spaces provoke more candid, broader discussion.
- Company-run groups often become product-focused broadcasts with constrained topics.
