Marketing Meetup Podcast
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd
Mar 27, 2024
Ellie Norman, Chief Communications Officer of Manchester United, shares insights on leadership regardless of job titles. Topics include getting the most from marketing teams, navigating in a commercial world, managing up and down, and taking audience questions. The episode emphasizes the significance of continuous learning, effective leadership practices, and the importance of understanding target audiences in marketing leadership.
57:44
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Quick takeaways
- Marketing leadership is achievable for everyone, regardless of job title.
- Understanding business's commercial language and proving marketing value are crucial for success in skeptical environments.
Deep dives
Building a Transformational Career Starting From Humble Beginnings
Ellie Norman shares her career journey starting as a marketing assistant in a small startup, then transitioning to agencies and major companies like Honda, Virgin Media, and Formula One, before joining Manchester United. Her career trajectory exemplifies continuous learning and seizing new opportunities.
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