Ellie Norman

Experienced marketing executive Ellie Norman discusses her roles at Formula 1, Virgin Media, and Manchester United. Topics include brand ownership in Formula 1, partnerships with Netflix, social media's role for clubs, dealing with scrutiny, and strategies for successful sponsor deals.

Ellie Norman, Chief Communications Officer of Manchester United, shares insights on leadership regardless of job titles. Topics include getting the most from marketing teams, navigating in a commercial world, managing up and down, and taking audience questions. The episode emphasizes the significance of continuous learning, effective leadership practices, and the importance of understanding target audiences in marketing leadership.