Marketing Meetup Podcast

Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS. Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting masterclass, full of anecdotes, applicable frameworks, and of course, really good words.

Recently I was approached by a micro business about how they could market themselves. They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another. I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!) So while I wanted to bang on about 'salience', 'the long and the short of it' and much more - that wasn't their requirement. So it got me thinking about the minimum marketing strategy I think people create to give purpose and consistency to their work. And on Friday at 09.30, I'll share how to build it. We'll be ignoring a lot of nuances, but a little strategy is better than no strategy at all. 

Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

Today's TMM webinar doesn't start from a place of 'look at AI'.It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring:🚀 The basics of AI and how it can benefit your marketing efforts🚀 Real-world examples of AI in action in marketing🚀 Practical tips for implementing AI in your marketing strategy🚀 Future trends and opportunities in AI for marketing

Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine. Andrew and Pete have been dubbed, 'The best content marketing speakers on the planet' and ensure a fast pace engaging talk to change your thinking around marketing and sales forever. ****************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup. Redgate Software - Now hiring marketers! Storyblok - the only CMS you'll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars. Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine.  The setup for Eman’s session was a guide for how to successfully smash the freelance life.What followed was an hour of practical advice, thoughtfulness, and so much positivity. Eman embodies what we value most at TMM. Eman’s working story is impressive to say the least. Back in 2018, after a stint in-house at a charity, Eman set up shop as a pen-for-hire - a copywriting freelancer. With a 2-year old son in tow, the first few years were not easy. Eman explains how they cycled through feast and famine mode, figuring out how to make it work. Then, Covid hit, and Eman’s childcare setup went out the window. Now, in 2023, she’s a mama of 2 with a 6 figure copywriting business who enjoyed 7-8 months of self-funded maternity leave and all of the freedom and flexibility to work in a way that works for her family. How did she do it? Watch the video playback here or read on for Eman’s 6 tips to go from surviving to thriving as a freelancer.

How to market like Innocent Drinks - Kirsty Hunter, CMO

The things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers. With all this experience, we set Kirstie a big challenge, asking her to answer the million-dollar question – “how do you sell on social media?” That’s a big question. And really one without nuance, there is B2B, B2C, DTC after all… And yet – the amazing Kirstie shared some wonderful strategic points, and then provided some tactical tips, too. In this webinar Kirstie shares some of the secrets of effective selling on social media.