Marketing Meetup Podcast how to create clear marketing budgets
Dec 21, 2023
Financial expert Mark Smith and accounting specialist Martin Coyle share insights on how to build clear marketing budgets. They discuss effective budgeting, the importance of marketing budgets for small businesses, building communities, research tools and approaches, and building a relationship with the CFO.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Introduction, Experience in Brand Marketing, and Catchphrase Game
02:06 • 2min
Effective Budgeting in Marketing
04:33 • 27min
Importance of Marketing Budget for Small Businesses
31:26 • 7min
Building Communities and Measuring Mental Market Share for B2B Brands
38:18 • 2min
Research Tools and Approaches for Businesses
40:09 • 11min
Building a Relationship with the CFO and Presenting Creative Ideas
51:19 • 4min