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Marketing Meetup Podcast
What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer
Jan 17, 2024
Sophie Miller discusses 2024's top social media trends, highlighting YouTube for long-form content and TikTok for short-form videos. They explore the importance of mindful consumption, successful B2B companies on TikTok, strategies to revive social media engagement, and tactics to showcase social media marketing's value to bosses and clients.
55:43
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Quick takeaways
- Prioritize YouTube and TikTok for marketing in 2024 for community engagement and content diversity.
- Long-form content is making a comeback for active viewing, contrasting TikTok's rapid turnover.
Deep dives
Social Media Platforms Prioritization
Prioritizing social media platforms like YouTube and TikTok in 2024 can be crucial for marketers. YouTube is seeing a resurgence in long-form content, appealing to loyal communities. TikTok's short-form videos have dominated discussions, but long-form content is gaining attention.
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Discover
highlights
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