Marketing Meetup Podcast
CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing
Mar 20, 2024
Explore impactful lessons from the CPO/Ex-CMO of Tony's Chocolonely on purpose-driven marketing, ethical strategies, and balancing profitability with principles. Learn about challenging industry norms, product consistency, early marketing tactics, collaboration successes, and the importance of aligning business success with social responsibility.
57:07
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Quick takeaways
- Marketing efforts must align with purpose for impactful change.
- Implement purpose-driven marketing strategies in your organization.
Deep dives
Challenging the Cocoa Industry Norms
Tony's Chocolate brand challenges major cocoa players, highlighting the need for urgent systemic change in the industry to eradicate child labor. The podcast episode delves into how the company's mission-driven approach aligns with commercial success, encompassing impactful initiatives for cocoa farmers' welfare.
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