Marketing Meetup Podcast
What are the recent changes to email marketing, and how should you react? - Eman Ismail
Feb 15, 2024
Eman Ismail, an expert in email marketing, discusses recent changes in email marketing strategies, emphasizing the importance of adapting copy and long-term strategy. Topics include maximizing email deliverability, power of welcome sequences, automated email strategies, managing spam rates, and improving effectiveness through segmentation and strong subject lines.
01:02:55
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Quick takeaways
- Adapting email marketing strategies to recent Gmail and Yahoo changes is essential for marketer success.
- Regularly cleaning email lists by removing inactive subscribers improves deliverability and engagement rates.
Deep dives
Importance of Adapting Email Marketing Strategy
Adapting email marketing strategy is crucial to ensure its effectiveness and maintain good deliverability. The recent changes by Gmail and Yahoo aim to create a safer and more enjoyable experience for users. Marketers need to change their approach and copy to align with these changes and maximize the potential of email marketing.
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