Marketing Meetup Podcast

How to create goals that drive action - Jo Royce

Billy Jones, VP of Marketing at Hootsuite, discusses how marketers can effectively use AI in their marketing activity by writing great prompts. They also touch on the ethics and legalities of using AI in business. Implementing AI in marketing workflows, using AI tools for research and writing, and the risks with AI content creation are also discussed.

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential. All of the content Gareth shared in this webinar is available to download on the Big Black Door website here.

Dave Harland, a brilliant copywriter, discusses how to write effective cold emails. He shares tips for improving cold emails, highlights flaws in a cold email example, and emphasizes the importance of personalization and clear messaging.

Messaging expert Diane Wiredu and bestselling author April Dunford discuss the importance of the first-call pitch, tightening up positioning, and maximizing the sales pipeline in this session of the Marketing Meetup Podcast.

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies). 💬 How you can communicate this point to your team and leadership. 🕵️‍♀️ And, how you can then prove that it is all working.

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field. This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included: 🧩 Discussing what has changed and what remains the same 🧠 Learning how to approach your SEO efforts in this AI world 🕵️‍♀️ Finding out how you can apply it in your own world – particularly if you’re working with little or less than you’re used to. It was a session full of love and wonderful humans sharing resources and compliments.  Watch the full webinar back above, or read on for the key takeaways.

Marketing experts Kerry Thorpe and Molly Baker discuss building effective marketing strategies, emphasizing audience needs and aligning goals with organizational objectives. They explore ethical collaborations in the chocolate industry and share insights on developing communication plans. The podcast also covers tools, media investment balance, and the importance of consistency and differentiation in marketing strategies.

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We’ve distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!