Marketing Meetup Podcast

Messaging expert Diane Wiredu and bestselling author April Dunford discuss the importance of the first-call pitch, tightening up positioning, and maximizing the sales pipeline in this session of the Marketing Meetup Podcast.

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent people skills.  In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.  Read on to find out: 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies). 💬 How you can communicate this point to your team and leadership. 🕵️‍♀️ And, how you can then prove that it is all working.

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field. This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included: 🧩 Discussing what has changed and what remains the same 🧠 Learning how to approach your SEO efforts in this AI world 🕵️‍♀️ Finding out how you can apply it in your own world – particularly if you’re working with little or less than you’re used to. It was a session full of love and wonderful humans sharing resources and compliments.  Watch the full webinar back above, or read on for the key takeaways.

Marketing experts Kerry Thorpe and Molly Baker discuss building effective marketing strategies, emphasizing audience needs and aligning goals with organizational objectives. They explore ethical collaborations in the chocolate industry and share insights on developing communication plans. The podcast also covers tools, media investment balance, and the importance of consistency and differentiation in marketing strategies.

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We’ve distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth. Which is exactly what this session was all about. Over the course of an hour, Katie covered: 🍌 the ingredients needed for embracing change ❓ the importance of curiosity 🌳 why cultivating a growth mindset matters Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent. He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society. He regularly gets described using words like 'The most informative, thought-provoking and entertaining speaker we've ever had'. Oh and he’s a really nice chap too. In this episode, James not only touches on some marketing fundamentals but helps us all realise how we can be better people when turning up to do our jobs. I think you're going to love this episode!

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st. The attention feels impressive. Barbie had been struggling to remain relevant for quite a while. From her peak in the 90s as the unchallenged queen of the dollhouse, Barbie’s sales saw a sharp drop in the following decades – eight successive quarters of decline was reported in 2015. Yet by 2021, the brand posted record sales of $1.7 Billion for Mattel. While 2023 started with “profits and revenue had fallen short of forecasts” it feels like momentum is gathering behind the film on social media, at the very least.  But I can’t help shake the feeling that building an entire house and having Margot Robbie showing the internet around it isn’t available to most marketers. So, here are six principles we can take from Barbie, but applying them in a world that feels a bit closer and available to the rest of us...

Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful. So if you're keen to build your own engaged community online, this is a 'must-listen' episode