Marketing Meetup Podcast

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and priorities effectively. 🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal. 👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success. For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content. ⏰ How to make the most of limited time to create content that actually lands with impact. 🌲 How to create evergreen content that just works, year after year. Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking.  This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them. In short, it’s about how marketers can speak with more confidence. 

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their buy-in. - Learn what the language of business is, and how to speak it - Find out when to bring in the rest of the team, to help you move forward - Hear practical case studies of when this has been done well before

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbots every time 👃 Why the best copywriters are infinitely curious/nosy You really don’t want to miss the replay of this one

How to create goals that drive action - Jo Royce

Billy Jones, VP of Marketing at Hootsuite, discusses how marketers can effectively use AI in their marketing activity by writing great prompts. They also touch on the ethics and legalities of using AI in business. Implementing AI in marketing workflows, using AI tools for research and writing, and the risks with AI content creation are also discussed.

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential. All of the content Gareth shared in this webinar is available to download on the Big Black Door website here.

Dave Harland, a brilliant copywriter, discusses how to write effective cold emails. He shares tips for improving cold emails, highlights flaws in a cold email example, and emphasizes the importance of personalization and clear messaging.