Marketing Meetup Podcast

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Learn from Andy Lambert about the six C's in social media strategy, the role of trust and word of mouth in building a brand, the importance of emotional connections and content planning, the power of collaborations and building communities, the drawbacks of achieving viral status, strategies for getting buy-in on LinkedIn, and creating social media posts with a framework and content pillars.

Sophie Miller discusses 2024's top social media trends, highlighting YouTube for long-form content and TikTok for short-form videos. They explore the importance of mindful consumption, successful B2B companies on TikTok, strategies to revive social media engagement, and tactics to showcase social media marketing's value to bosses and clients.

Financial expert Mark Smith and accounting specialist Martin Coyle share insights on how to build clear marketing budgets. They discuss effective budgeting, the importance of marketing budgets for small businesses, building communities, research tools and approaches, and building a relationship with the CFO.

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightful research on a budget. ************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and priorities effectively. 🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal. 👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success. For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content. ⏰ How to make the most of limited time to create content that actually lands with impact. 🌲 How to create evergreen content that just works, year after year. Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking.  This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them. In short, it’s about how marketers can speak with more confidence. 

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas. To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business. To put it simply, to get stuff done you need their buy-in. - Learn what the language of business is, and how to speak it - Find out when to bring in the rest of the team, to help you move forward - Hear practical case studies of when this has been done well before

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbots every time 👃 Why the best copywriters are infinitely curious/nosy You really don’t want to miss the replay of this one