Marketing Meetup Podcast
The Marketing Meetup
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks.
The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
Episodes
Mentioned books
Oct 1, 2024 • 1h 5min
How to build business case for social media - Michael Corcoran
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
20 snips
Sep 25, 2024 • 59min
The secrets of B2B Social Media - Andy Lambert and Luan Wise
In this engaging conversation, Andy Lambert, a marketing expert from Adobe, and Luan Wise, a seasoned marketing consultant, share their insights into B2B social media strategies. They emphasize the importance of genuine client engagement and personal branding for driving growth. Key topics include navigating the complexities of B2B marketing, effective use of platforms like LinkedIn and YouTube, and the role of influencer partnerships in enhancing authenticity. They also introduce valuable tools for crafting social media content.
10 snips
Sep 18, 2024 • 57min
How to deal with social media overwhelm - Miruna Drogmir, Planable
Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30.
In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company
Aug 13, 2024 • 38min
How do innocent manage their social media? - Behind the scenes with innocent!
We were sooooo lucky to visit the team at innocent.
Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.
This is the first edit from out day at innocent so make sure to sub for more!
Aug 5, 2024 • 59min
Data based storytelling for marketers - Thierry Ngutegure
Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT
Aug 1, 2024 • 55min
AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds
Ross Simmonds, a marketing expert renowned for his acumen in AI, dives into a wealth of community-submitted questions. He discusses practical applications of AI tools like ChatGPT for content creation and the importance of prompt engineering. Ross also shares key resources to keep marketers informed about AI trends. The conversation addresses how to persuade skeptics about AI's benefits, the ethical implications of AI, and highlights useful free tools. Overall, it's a vibrant discourse on navigating the ever-evolving landscape of AI in marketing.
Jul 30, 2024 • 59min
What marketers should know about SALES
As part of our series on helping marketers understand different departments, today's session was all about sales.
Jul 15, 2024 • 56min
How are marketing leaders thinking about AI? - Thomas Barta
How are leaders thinking about AI? - Thomas Barta
Jul 10, 2024 • 57min
The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies
Heather Murray from AI for Non-Techies shares insights on leveraging AI in marketing, covering topics like automating tasks, personalization, data analysis, and custom solutions. She emphasizes effective prompting and discusses improving AI-generated content, handling limitations, and data privacy. Practical guidance for maximizing AI benefits in marketing tasks.
Jun 25, 2024 • 53min
Canva's European Head of Marketing on Growth
The European Head of Marketing at Canva dives into the company’s innovative marketing strategies and the vibrant culture at their London HQ. They explore the transformative role of AI in enhancing creativity while stressing the importance of human intuition. Community engagement and word-of-mouth are highlighted as essential for growth, with Canva's user-friendly tools facilitating brand consistency. The discussion also touches on navigating brand authenticity amidst criticism and the powerful link between strong products and genuine customer connections.
