Marketing Meetup Podcast

The Marketing Meetup
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Mar 30, 2024 • 26min

Rapha CMO - What can cycling teach us about equality?

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM And for more of our in-person or online events visit themarketingmeetup.com
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Mar 27, 2024 • 58min

Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd

Ellie Norman, Chief Communications Officer of Manchester United, shares insights on leadership regardless of job titles. Topics include getting the most from marketing teams, navigating in a commercial world, managing up and down, and taking audience questions. The episode emphasizes the significance of continuous learning, effective leadership practices, and the importance of understanding target audiences in marketing leadership.
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Mar 20, 2024 • 57min

CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing

Explore impactful lessons from the CPO/Ex-CMO of Tony's Chocolonely on purpose-driven marketing, ethical strategies, and balancing profitability with principles. Learn about challenging industry norms, product consistency, early marketing tactics, collaboration successes, and the importance of aligning business success with social responsibility.
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Mar 13, 2024 • 58min

Sir John Hegarty speaks The Business of Creativity

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity
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Mar 8, 2024 • 33min

Noah Kagan on entrepreneurship

Noah Kagan shares insights on enjoying entrepreneurship, overcoming fears, and creating unique content. The discussion touches on testing vs. just doing, and strategies for success in business. Embrace diversity, balance strategy and execution in marketing, and enjoy the entrepreneurial journey.
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Mar 6, 2024 • 57min

Marketing Effectiveness: Grace Kite and Tom Roach interview one another!

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish
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Feb 29, 2024 • 52min

How to get more customer reviews and why they matter

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.
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5 snips
Feb 15, 2024 • 1h 3min

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Eman Ismail, an expert in email marketing, discusses recent changes in email marketing strategies, emphasizing the importance of adapting copy and long-term strategy. Topics include maximizing email deliverability, power of welcome sequences, automated email strategies, managing spam rates, and improving effectiveness through segmentation and strong subject lines.
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Feb 1, 2024 • 59min

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
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Jan 31, 2024 • 57min

How to build a social media strategy step by step

Learn from Andy Lambert about the six C's in social media strategy, the role of trust and word of mouth in building a brand, the importance of emotional connections and content planning, the power of collaborations and building communities, the drawbacks of achieving viral status, strategies for getting buy-in on LinkedIn, and creating social media posts with a framework and content pillars.

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