Marketing Meetup Podcast

Noah Kagan shares insights on enjoying entrepreneurship, overcoming fears, and creating unique content. The discussion touches on testing vs. just doing, and strategies for success in business. Embrace diversity, balance strategy and execution in marketing, and enjoy the entrepreneurial journey.

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

Eman Ismail, an expert in email marketing, discusses recent changes in email marketing strategies, emphasizing the importance of adapting copy and long-term strategy. Topics include maximizing email deliverability, power of welcome sequences, automated email strategies, managing spam rates, and improving effectiveness through segmentation and strong subject lines.

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Learn from Andy Lambert about the six C's in social media strategy, the role of trust and word of mouth in building a brand, the importance of emotional connections and content planning, the power of collaborations and building communities, the drawbacks of achieving viral status, strategies for getting buy-in on LinkedIn, and creating social media posts with a framework and content pillars.

Sophie Miller discusses 2024's top social media trends, highlighting YouTube for long-form content and TikTok for short-form videos. They explore the importance of mindful consumption, successful B2B companies on TikTok, strategies to revive social media engagement, and tactics to showcase social media marketing's value to bosses and clients.

Financial expert Mark Smith and accounting specialist Martin Coyle share insights on how to build clear marketing budgets. They discuss effective budgeting, the importance of marketing budgets for small businesses, building communities, research tools and approaches, and building a relationship with the CFO.

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightful research on a budget. ************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and priorities effectively. 🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal. 👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success. For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/