How to build the bare minimum marketing strategy - Joe Glover

Joe Glover, a speaker at the Marketing Meetup conference, shares his practical marketing insights. He breaks down the art of crafting a minimum viable marketing strategy that aligns with business goals. Glover emphasizes the importance of understanding customer motivations beyond demographics and creating actionable, SMART goals. He introduces a structured marketing funnel as a guide for decision-making and highlights the need for team collaboration. With real-world examples, he illustrates how to effectively position brands and navigate marketing complexities.