The step by step guide to building personal brands (Part one) - Ash Jones & Claudia Cardinali

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.

From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. Whether you’re a founder, freelancer, or employee, this conversation will help you position yourself in a way that creates meaningful career and business opportunities.

🔹 How to approach personal branding in a way that feels authentic
🔹 The different types of personal brands and how to find yours
🔹 Why confidence—not strategy—is often the biggest hurdle
🔹 How to build visibility and influence in your industry

Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.