Marketing Meetup Podcast

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

Ross Simmonds, a marketing expert renowned for his acumen in AI, dives into a wealth of community-submitted questions. He discusses practical applications of AI tools like ChatGPT for content creation and the importance of prompt engineering. Ross also shares key resources to keep marketers informed about AI trends. The conversation addresses how to persuade skeptics about AI's benefits, the ethical implications of AI, and highlights useful free tools. Overall, it's a vibrant discourse on navigating the ever-evolving landscape of AI in marketing.

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are leaders thinking about AI? - Thomas Barta

Heather Murray from AI for Non-Techies shares insights on leveraging AI in marketing, covering topics like automating tasks, personalization, data analysis, and custom solutions. She emphasizes effective prompting and discusses improving AI-generated content, handling limitations, and data privacy. Practical guidance for maximizing AI benefits in marketing tasks.

The European Head of Marketing at Canva dives into the company’s innovative marketing strategies and the vibrant culture at their London HQ. They explore the transformative role of AI in enhancing creativity while stressing the importance of human intuition. Community engagement and word-of-mouth are highlighted as essential for growth, with Canva's user-friendly tools facilitating brand consistency. The discussion also touches on navigating brand authenticity amidst criticism and the powerful link between strong products and genuine customer connections.

Renowned marketing expert Seth Godin discusses crafting empathy in marketing, the role of AI, and promoting sustainable practices. Emphasizes generosity, joy, and strategic pivots in marketing. Explores the ethical implications of marketing and the importance of learning from failures. Highlights the concept of creating remarkable, shareable marketing ideas through Purple Cow concepts.

The podcast delves into the impact of AI on social media, discussing its integration in platforms like LinkedIn and Facebook. Topics include generative AI tools like ChatGPT, ethical concerns, practical AI tools for social media management, and future trends. Best practices include transparency, developing AI policies, and staying informed about AI advancements.

How will AI impact marketers? We discuss with Ross from Foundation :)