Marketing Meetup Podcast

The European Head of Marketing at Canva dives into the company’s innovative marketing strategies and the vibrant culture at their London HQ. They explore the transformative role of AI in enhancing creativity while stressing the importance of human intuition. Community engagement and word-of-mouth are highlighted as essential for growth, with Canva's user-friendly tools facilitating brand consistency. The discussion also touches on navigating brand authenticity amidst criticism and the powerful link between strong products and genuine customer connections.

Renowned marketing expert Seth Godin discusses crafting empathy in marketing, the role of AI, and promoting sustainable practices. Emphasizes generosity, joy, and strategic pivots in marketing. Explores the ethical implications of marketing and the importance of learning from failures. Highlights the concept of creating remarkable, shareable marketing ideas through Purple Cow concepts.

The podcast delves into the impact of AI on social media, discussing its integration in platforms like LinkedIn and Facebook. Topics include generative AI tools like ChatGPT, ethical concerns, practical AI tools for social media management, and future trends. Best practices include transparency, developing AI policies, and staying informed about AI advancements.

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM And for more of our in-person or online events visit themarketingmeetup.com

Ellie Norman, Chief Communications Officer of Manchester United, shares insights on leadership regardless of job titles. Topics include getting the most from marketing teams, navigating in a commercial world, managing up and down, and taking audience questions. The episode emphasizes the significance of continuous learning, effective leadership practices, and the importance of understanding target audiences in marketing leadership.

Explore impactful lessons from the CPO/Ex-CMO of Tony's Chocolonely on purpose-driven marketing, ethical strategies, and balancing profitability with principles. Learn about challenging industry norms, product consistency, early marketing tactics, collaboration successes, and the importance of aligning business success with social responsibility.

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity