SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.

In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about:

• Finding your brand’s voice—even if it’s a bit unhinged

• Why humour, honesty, and even typos can win hearts (and views)

• How to stay weird and do your job as a marketer

It’s honest. It’s smart. It’s surreal in the best possible way. Come for the laughs, stay for the strategy.