SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton
Marketing Meetup Podcast
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Branding with Humor: The Surreal Cereal Journey
This chapter explores the innovative branding and copywriting strategy of a startup cereal company that uses sarcasm and humor to connect with consumers. The conversation emphasizes the importance of authenticity and relatability in messaging, alongside the role of spontaneity in creating engaging content. Insights into employee-generated content and the balance between creativity and structured communication are also discussed, showcasing the challenges and successes in establishing a unique brand identity.
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