SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton
Marketing Meetup Podcast
Crafting Clear and Engaging Website Copy
This chapter provides insights into writing effective website copy for small nonprofits, emphasizing the importance of clarity, simplicity, and conciseness. It explores the dynamics of feedback on copy and the emotional aspects of critique, while also sharing personal anecdotes that highlight the significance of authentic communication. Strategies for establishing a brand's tone of voice and creating engaging content, particularly on social media, are also discussed, focusing on the balance between personality and messaging.
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