Marketing Meetup Podcast Must know graphic design tips for busy marketers – Dave Officer
Mar 26, 2025
Dave Officer, a freelance graphic designer and illustrator who runs Doodle Juice, shares essential design tips for busy marketers. He simplifies complex concepts like balance, contrast, and white space to help non-designers enhance their visuals. Dave also discusses choosing the right design tools and emphasizes the 'less is more' approach for effective event posters. Plus, he dives into the integration of AI in design while advocating for creativity and personal expression. Don't miss his actionable insights to elevate your branding!
AI Snips
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Transcript
Episode notes
Master Visual Balance
- Place elements with balance by distributing visual weight equally across the canvas to create comfort and appeal.
- For text, center-align if two to three lines but use left alignment for longer text to reduce reading friction.
Leverage Contrast for Impact
- Use contrast with color, size, or shape to draw attention to key elements in your design.
- Check accessibility and color legibility using tools like webaim.org to ensure proper contrast ratios.
Apply Hierarchy Carefully
- Use hierarchy to guide the viewer's reading order, manipulating size and placement for a few text elements.
- For many elements, revert to a clear top-to-bottom, left-to-right linear flow for readability.