Marketing Meetup Podcast Busting 5 myths of branding - Sarah Robb and Rachel Fairley
Mar 13, 2025
Join Sarah Robb, co-founder of Rebrand Right with a rich background in brand leadership, and Rachel Fairley, also a co-founder and former chief brand officer at Hewlett Packard, as they tackle five widespread branding myths. They challenge conventional wisdom, arguing against starting with strategy and over-relying on experts. Instead, they promote a collective approach to brand development, stressing the importance of creativity over rigid guidelines. Discover how to build a confident brand that drives growth and avoids common pitfalls!
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Start With Brand Diagnosis
- Start with a brand diagnosis, not a brand strategy, to understand what you're trying to achieve before doing anything.
- Diagnose brand health by answering key questions about buyer recognition, distinctiveness, and internal brand behavior.
Control Your Brand Strategy
- Don't blindly trust brand experts or agencies; control your brand strategy yourself.
- Simplify brand strategy by framing it as straightforward questions about purpose, identity, and behavior.
Put Employees With Buyers First
- Put both buyers and employees first to align internal behavior with external brand promises.
- Collaborate closely with HR to activate brand behaviors across your organization.