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Marketing Meetup Podcast
Busting 5 myths of branding - Sarah Robb and Rachel Fairley
Mar 13, 2025
Join Sarah Robb, co-founder of Rebrand Right with a rich background in brand leadership, and Rachel Fairley, also a co-founder and former chief brand officer at Hewlett Packard, as they tackle five widespread branding myths. They challenge conventional wisdom, arguing against starting with strategy and over-relying on experts. Instead, they promote a collective approach to brand development, stressing the importance of creativity over rigid guidelines. Discover how to build a confident brand that drives growth and avoids common pitfalls!
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Quick takeaways
- Effective brand strategy requires diagnosing internal and external factors rather than relying on conventional strategies or frameworks.
- Organizations must engage employees in branding, ensuring internal values align with customer perceptions to enhance overall brand experience.
Deep dives
The Value of Brand Diagnosis Over Strategy
Understanding the health of a brand requires a thorough diagnosis before any strategic decisions can be made. It's essential to identify the underlying issues affecting a brand's performance, such as internal culture, competitive threats, or strategic ambitions. By asking key questions about brand recognition, buyer intent, and distinctive assets, marketers can gauge the strength of their brand. This holistic approach ensures that branding efforts align with the organization's actual needs and business goals, rather than relying solely on assumed strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode