Join Sarah Robb, co-founder of Rebrand Right with a rich background in brand leadership, and Rachel Fairley, also a co-founder and former chief brand officer at Hewlett Packard, as they tackle five widespread branding myths. They challenge conventional wisdom, arguing against starting with strategy and over-relying on experts. Instead, they promote a collective approach to brand development, stressing the importance of creativity over rigid guidelines. Discover how to build a confident brand that drives growth and avoids common pitfalls!