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Rachel Fairley
Co-founder of Rebrand Right and former chief brand officer for Hewlett Packard, experienced in rebranding and branding over 90 organizations.
Best podcasts with Rachel Fairley
Ranked by the Snipd community
Mar 13, 2025
• 1h
Busting 5 myths of branding - Sarah Robb and Rachel Fairley
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Join Sarah Robb, co-founder of Rebrand Right with a rich background in brand leadership, and Rachel Fairley, also a co-founder and former chief brand officer at Hewlett Packard, as they tackle five widespread branding myths. They challenge conventional wisdom, arguing against starting with strategy and over-relying on experts. Instead, they promote a collective approach to brand development, stressing the importance of creativity over rigid guidelines. Discover how to build a confident brand that drives growth and avoids common pitfalls!
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