Marketing Meetup Podcast What Google taught me about branding growing businesses - Nishma Patel Robb
Apr 10, 2025
Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google, shares her journey from corporate to entrepreneurship. She discusses the motivations behind launching Glittersphere, aimed at empowering women through personal branding. Listeners gain insights on building authentic brands, the power of storytelling, and the unique advantages smaller businesses have. Nishma emphasizes resilience, curiosity, and the importance of self-promotion for freelancers, making it a must-listen for anyone looking to elevate their brand.
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Nishma's Journey to Glittersphere
- Nishma left a senior role at Google after 30 years to launch Glittersphere, helping women achieve financial freedom through personal branding.
- She shares stories of women empowered by digital skills, illustrating the real impact of brand and marketing support.
Know and Engage Your Customer
- Obsessively know your customer through genuine engagement to guide your business direction.
- Replace tech automation with personalized touchpoints like calls to increase connection and responsiveness.
Embrace AI and Collaboration
- Use AI tools extensively to boost productivity and learn weekly about new AI capabilities.
- Collaborate broadly; approach others with openness to solve problems and innovate flexibly.