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Marketing Meetup Podcast

The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women

Oct 10, 2024
Lucy Hall, entrepreneur and founder of SocialDay, dives into crucial social media updates for marketers. She discusses LinkedIn's recent innovations and the importance of filtering through changes to focus on impactful features. The potential of TikTok's new search ads is highlighted, along with the role of generative AI in shaping marketing authenticity. Additionally, Lucy explores enhancements in YouTube Shorts for better storytelling and the need for authentic content on Instagram, emphasizing community engagement as a vital marketing strategy.
57:51

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketers should filter social media updates to focus on impactful changes, avoiding information burnout from constant platform modifications.
  • The introduction of vertical video on LinkedIn presents both engagement opportunities and challenges in relevance and search functionality for marketers.

Deep dives

Understanding Social Media Overwhelm

Social media updates can be overwhelming for marketers, with constant changes across platforms often appearing more as distractions than opportunities. Many new features introduced by platforms like Instagram may not result in significant improvements for marketing strategies. Lucy Hall emphasizes the importance of filtering through updates to focus on what truly matters, rather than feeling pressured to react immediately to every new feature. This perspective can help prevent information burnout among marketers and allow them to concentrate on effective strategies.

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