The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women
Oct 10, 2024
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Lucy Hall, entrepreneur and founder of SocialDay, dives into crucial social media updates for marketers. She discusses LinkedIn's recent innovations and the importance of filtering through changes to focus on impactful features. The potential of TikTok's new search ads is highlighted, along with the role of generative AI in shaping marketing authenticity. Additionally, Lucy explores enhancements in YouTube Shorts for better storytelling and the need for authentic content on Instagram, emphasizing community engagement as a vital marketing strategy.
Marketers should filter social media updates to focus on impactful changes, avoiding information burnout from constant platform modifications.
The introduction of vertical video on LinkedIn presents both engagement opportunities and challenges in relevance and search functionality for marketers.
TikTok's new search ads enhance ad discoverability, allowing marketers to align their campaigns with trending user queries for better visibility.
Deep dives
Understanding Social Media Overwhelm
Social media updates can be overwhelming for marketers, with constant changes across platforms often appearing more as distractions than opportunities. Many new features introduced by platforms like Instagram may not result in significant improvements for marketing strategies. Lucy Hall emphasizes the importance of filtering through updates to focus on what truly matters, rather than feeling pressured to react immediately to every new feature. This perspective can help prevent information burnout among marketers and allow them to concentrate on effective strategies.
LinkedIn's Vertical Video and Company Page Updates
The recent introduction of vertical video on LinkedIn, similar to TikTok's format, presents both opportunities and challenges for marketers. While increased engagement from video content is promising, users have noted a lack of specific relevance and search functionality, making it harder to find pertinent industry content. Additionally, LinkedIn's premium company pages offer features like auto-inviting engaged users and custom call-to-action buttons, providing useful tools for marketers focusing on B2B engagement. These tools help enhance outreach and interaction strategies for businesses on the platform.
Opportunities with TikTok's Search Ads
TikTok is rolling out search ads, which enable marketers to target users based on search queries, enhancing ad discoverability. This feature addresses a gap seen in other platforms like Instagram, where search functionalities are less effective. With a user base frequently utilizing TikTok for product discovery, marketers can create tailored ads that correspond with trending searches and content. As creators shape the platform's trends, aligning advertising efforts with these developments gives marketers valuable opportunities for increased visibility.
The Evolving Nature of Instagram Marketing
Instagram continues to evolve, introducing weekly updates that can overwhelm marketers trying to keep up with best practices. However, it remains a potent tool, especially for e-commerce brands, given its built-in shopping features and ad capabilities. Lucy highlights the importance of focusing on original, authentic content as Instagram rewards creators for unique contributions. Marketers should consider the core value of their content rather than being swayed by every new feature, as genuine engagement remains central to successful Instagram marketing.
The Importance of Community on Facebook
Despite shifting trends, Facebook retains its significance as a platform for community building and customer engagement. While it may not seem trendy, its ability to foster meaningful connections through groups makes it a valuable resource for marketers. Features such as community management tools and e-commerce functionality can enhance customer service efforts and help build loyalty among users. Therefore, businesses looking to cultivate engagement should not overlook the potential of Facebook as a strong community-oriented platform, regardless of its popularity compared to others.
The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.
If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.
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Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
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