Marketing Meetup Podcast How to build a social media strategy step by step
Jan 31, 2024
Learn from Andy Lambert about the six C's in social media strategy, the role of trust and word of mouth in building a brand, the importance of emotional connections and content planning, the power of collaborations and building communities, the drawbacks of achieving viral status, strategies for getting buy-in on LinkedIn, and creating social media posts with a framework and content pillars.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Importance of Social Media Strategy and Building Trust
02:07 • 26min
Building Emotional Connections and Content Planning
27:45 • 5min
Building Communities and the Power of Collaborations
32:35 • 13min
The Lack of Value in Going Viral on Social Media
45:55 • 2min
Getting Buy-In and Involvement on LinkedIn
47:26 • 2min
Creating Social Media Posts with a Framework and Content Pillars
49:27 • 8min