Chelsea Peitz, an expert in social media for service industry professionals and author of "What to Post," shares her insights on Instagram's latest updates and how they can revolutionize marketing. She discusses exciting new features like the comments sticker for stories, enhanced carousel posts, and product tagging improvements. Chelsea also dives into the potential of Instagram's broadcast channels, upgraded Reels editing tools, and AI collaboration options, all aimed at boosting engagement and sales for brands!

Discover the transformative influence of generative AI in marketing. Over a third of marketers engage with AI tools daily, believing it will reshape their work. Learn about the rise of AI solutions like ChatGPT and Google’s Gemini. Explore the challenges of accuracy and biases while staying optimistic about enhancing skills. Marketers are encouraged to integrate AI thoughtfully, maintaining a human touch in their strategies. This insightful deep dive highlights the future of marketing content creation and the potential challenges and opportunities ahead.

April Dunford, a positioning consultant and author of "Obviously Awesome," shares her expertise on crafting compelling B2B product positioning. She discusses a 5-step process for differentiating product value, emphasizing the significance of understanding customer needs beyond features. April also dives into her unconventional journey from engineering to marketing, and the importance of strong value propositions in a competitive landscape. Listeners will learn how to effectively translate product features into benefits that resonate with customers.

Keenya Kelly, an expert in leveraging TikTok for business growth, dives into the platform's exciting updates. She discusses the shift to longer video formats and how marketers can utilize new features for engagement. Kelly highlights the potential of TikTok Shop for e-commerce and converting followers into customers with ease. She also emphasizes the importance of live streaming and storytelling through image-based content. Finally, she reveals strategies for affiliate marketing success, inviting listeners to harness TikTok's evolving landscape.

Tom Webster, a podcasting industry expert, dives into the evolving landscape of podcasting and the power of connection between hosts and their audiences. He emphasizes the importance of quality content to foster loyalty and discusses strategies for maximizing audience engagement. Tom shares insights on how release frequency and understanding listener preferences can enhance show quality. He also highlights misconceptions about growth in the industry and the significance of structured preparation and effective editing.

Michelle J Raymond, a LinkedIn company page strategy expert, shares essential tips for leveraging new features on the platform. She discusses the importance of personalization in social media engagement and enhancing brand visibility through active company pages. Michelle dives into the benefits of LinkedIn's premium pages and the significance of new AI tools for content creation. The conversation emphasizes adapting to continuous changes on the platform to improve user engagement and drive business success.

In this engaging discussion, Mariana Henninger, an expert in crafting brand videos, shares her journey from documentary filmmaking to the world of marketing. She emphasizes the power of emotional storytelling to connect with audiences and build trust. Mariana reveals the pivotal role of authentic communication and the importance of understanding customer emotions in shaping brand narratives. Techniques like 'story banking' and crafting passion stories are highlighted as keys to fostering deeper engagement and loyalty with potential customers.

Eden Hazan, an expert in Instagram Reels strategy, delves into the evolution of short-form videos and their impact on engagement. She shares her journey from a family pizza business to her flourishing social media agency, emphasizing creativity and adaptability. Key topics include crafting compelling visuals that resonate with diverse audiences and balancing promotional content with storytelling. Eden also discusses community building on Instagram and the importance of personal interaction in building genuine connections.

Shannon McKinstrie, an expert in creating engaging video content for social media, shares insights on making impactful Instagram Reels. She discusses her shift from TV production to social media and emphasizes the importance of relatable messages. Listeners learn effective strategies for using 'Point of View' techniques and the power of authentic storytelling. Shannon offers tips on optimizing videos through effective text placement, leveraging trending audio, and using tools like CapCut to enhance engagement and connection with their audience.

Nick Theriot, an expert in emotional advertising, shares invaluable insights on crafting compelling Facebook ads. He emphasizes the shift from product-focused to emotion-driven campaigns. Theriot reveals how emotional connections can significantly enhance ad performance and increase conversions. He discusses innovative market research strategies, including competitor analysis, and highlights the impact of 'emotion baiting' in ads. Listeners will gain practical tips to create relatable storytelling and dynamic visuals that boost audience engagement.