Mari Smith, a leading Facebook marketing expert, shares her insights on boosting organic reach in 2025 amid the competition from TikTok. She discusses effective content strategies, emphasizing the role of short-form videos and real images for engagement. The conversation covers the rising popularity of live streaming and stories, as well as tips for leveraging Facebook's professional mode and analytics features. Smith also touches on innovative ad solutions powered by AI, making it easier for creators to optimize their content and connect with audiences.

Emily Hirsh, a digital marketing strategist and founder of Embodied Marketing, shares her expertise on building effective marketing strategies. She discusses a proven 3-step framework focused on audience building, lead generation, and conversion to help businesses thrive in 2025. Emily emphasizes the importance of using customer-friendly language and AI tools for personalized engagement. She also covers strategies for creating valuable content and building trust, which are essential for turning leads into loyal clients.

Brenna McGowan, a copywriter and launch strategist, specializes in helping coaches and course creators achieve authentic sales growth. In this conversation, she discusses anticipation marketing and its power to create demand without pushy tactics. Brenna shares her journey from stay-at-home mom to marketing entrepreneur, highlights the importance of buyer belief statements, and explores how storytelling can enhance brand connection. She also outlines a structured plan to build anticipation around product launches, debunking myths and addressing customer concerns along the way.

Sinead Murray, a LinkedIn strategist and founder of Growth Academy, shares her expertise on leveraging LinkedIn video for marketing. She discusses transforming from a marketing assistant to a video content expert, highlighting the engaging power of video on LinkedIn. Sinead breaks down various video formats, emphasizes the effectiveness of live sessions, and provides tips for maximizing video engagement. She also covers practical strategies for creating captivating content that resonates with your target audience.

Sean Cannell, founder of Think Media and co-author of YouTube Secrets, dives into the latest YouTube updates crucial for marketers. He discusses the rising importance of authentic content and its impact on engagement. Cannell explains how to maximize video visibility with YouTube's new features, including Shorts and shopping capabilities. He also emphasizes networking through events and explores strategies for creating engaging content tailored to evolving viewer preferences. Tune in for insider tips on leveraging YouTube for business growth!

In this engaging discussion, Kevin Anson, a video ad strategist and the founder of Ads of Fire, shares his wealth of experience with over 10,000 videos produced. He delves into the psychology behind crafting persuasive video ads that convert. Kevin emphasizes the importance of understanding audience pain points and using effective hooks to capture attention. He advocates for DIY video ads using smartphones, offers tips to overcome camera fears, and explains the power of pattern interrupts to enhance viewer engagement. Plus, he highlights strategies for addressing objections and proving value in advertising.

Pam Slim, an agency owner and author known for her expertise in building certification programs and community engagement, shares insights on forming strategic partnerships. She illustrates how genuine collaborations can enhance visibility with minimal effort. Slim discusses the transformative journey from corporate life to entrepreneurship and emphasizes the importance of understanding customer journeys. Additionally, she offers practical strategies for networking, turning followers into loyal customers, and leveraging partnerships to drive business growth.

In this engaging discussion, Tara Zirker, a Facebook ads expert and founder of Successful Ads Club, shares vital insights on the upcoming shifts in Facebook and Instagram advertising. She explains how AI is transforming ad strategies and highlights the power of features like Advantage Plus Shopping for e-commerce. The conversation covers evolving audience targeting, reviving lookalike audiences, and the effectiveness of creative strategies, including the use of static images. Tara emphasizes the importance of constant testing to maximize ad potential.

Join Brent Csutoras, a Reddit marketing strategist and CEO of OGS Media, as he shares his expertise on leveraging Reddit for engaging online conversations. Discover the importance of authenticity and community involvement to succeed on this unique platform. Brent discusses navigating subreddits, characterizing user engagement versus promotion, and the necessity of understanding Reddit's culture. He also highlights strategies for connecting with moderators and effective responses to negativity, making Reddit an invaluable tool for marketers.

Tamsen Webster, a message designer and founder of the Message Design Institute, shares her expertise in communicating change effectively. She discusses the psychological barriers to embracing change, highlighting concepts like loss aversion and self-concept. Tamsen emphasizes the importance of understanding audience beliefs and introducing practical techniques like the 'five whys' for better messaging. She also tackles 'leadership dread disorder' and offers strategies for fostering buy-in from teams, underscoring the critical role of effective communication in driving innovation.