Social Media Marketing Podcast 5 Reasons Your Content Is Failing and How to Fix It
12 snips
Aug 7, 2025 Scott Murray, author of 'Undeniably Human Content,' brings his expertise as a content strategist to discuss why content often fails to connect with audiences. He highlights the importance of humanization in marketing, advocating for authentic storytelling over superficial tactics. The conversation covers the shift from one-way communication to engaging two-way interactions, emphasizing community building on social media. Scott also shares insights on adapting company culture for better audience understanding and creating emotionally resonant content.
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Fundraising Success Through Content
- Scott Murray improved Dallas Public Broadcasting's fundraising with better messaging and coaching.
- The drive ended quicker and positively, showing content's impact beyond marketing metrics.
Humanized Content Builds Trust
- Humanized content stands out by creating trust and deeper connections in a noisy market.
- This approach shifts content from just marketing to genuinely helping the audience.
Begin With Self-Awareness
- Start content creation with self-awareness by questioning your intent and habits.
- Avoid copying others blindly; be mindful of audience saturation to stand out.
