Scott Murray

Scott Murray, author of 'Undeniably Human Content,' brings his expertise as a content strategist to discuss why content often fails to connect with audiences. He highlights the importance of humanization in marketing, advocating for authentic storytelling over superficial tactics. The conversation covers the shift from one-way communication to engaging two-way interactions, emphasizing community building on social media. Scott also shares insights on adapting company culture for better audience understanding and creating emotionally resonant content.