Social Media Marketing Podcast LinkedIn Content Strategy: Achieving Sustainable Growth
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Sep 11, 2025 Gus Bhandal, a LinkedIn marketing strategist and founder of MGuru, reveals powerful insights into mastering LinkedIn content strategy. Discover how authentic storytelling enhances visibility and builds relationships. He uses musical metaphors to advocate for a diverse content mix that resonates with different audiences. Learn about optimizing your profile to balance professionalism and personality. Gus also discusses the evolution of marketing strategies and the art of 'soft selling' through testimonials to bolster growth.
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LinkedIn's Unique Business Reach
- LinkedIn uniquely blends business intent with an algorithm that still distributes content broadly.
- Use LinkedIn because its audience is business-focused and primed for relationships and revenue.
Journal Your Week
- Journal your week publicly to create authentic, regular content only you can provide.
- Use those diary-style posts to humanize your brand and attract opportunities like podcast invites.
Pin A Pinned Intro Post
- Create an introductory post that mixes personal and professional details and pin it to Featured.
- Update it periodically so visitors immediately understand who you are and what you offer.