Social Media Marketing Podcast

Productizing Your Services for Highly Profitable Leads and Sales

59 snips
Sep 18, 2025
In this engaging discussion, Michael Buzinski, a marketing strategist and host of the Buzzworthy Marketing Podcast, shares insights on transforming your services into profitable products. He elaborates on the importance of product-market fit and the mindset shift needed for success. Michael offers practical advice on crafting a single-focus offer that resonates with clients and discusses the bow-tie funnel for onboarding, highlighting quick wins. Discover how to align your core values with ideal clients to pave the way for sustainable revenue.
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ANECDOTE

From Studio To Remote Strategy Firm

  • Michael Stelzner turned a small studio into a multimillion‑dollar creative agency in Anchorage.
  • He burned out building it and pivoted to a remote strategy firm focusing on B2B services.
INSIGHT

Product‑Market Fit Is The Scaling Gate

  • Product-market fit means you have enough demand to scale profitably.
  • If demand is too small, growth stalls and profitability evaporates.
ADVICE

Say No And Fix One Urgent Problem

  • Say no to unfocused opportunities and replace 'sell all things' with focus.
  • Use the FOCUS idea: fix one clearly urgent struggle to drive higher profits.
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