Michael “Buzz” Buzinski
Marketing strategist and host of the Buzzworthy Marketing Podcast who helps small-to-mid-sized B2B service businesses productize services and fix random acts of marketing.
Best podcasts with Michael “Buzz” Buzinski
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Sep 18, 2025 • 45min
Productizing Your Services for Highly Profitable Leads and Sales
In this engaging discussion, Michael Buzinski, a marketing strategist and host of the Buzzworthy Marketing Podcast, shares insights on transforming your services into profitable products. He elaborates on the importance of product-market fit and the mindset shift needed for success. Michael offers practical advice on crafting a single-focus offer that resonates with clients and discusses the bow-tie funnel for onboarding, highlighting quick wins. Discover how to align your core values with ideal clients to pave the way for sustainable revenue.
Jun 26, 2023 • 43min
Marketing Your Consulting Services Effectively—with Michael “Buzz” Buzinski
Marketing expert Michael “Buzz” Buzinski shares strategies for marketing service-based businesses and avoiding missteps. Topics include: expanding beyond personal networks, clear messaging strategies, pitfalls of generic automation, the shift in ad targeting, integrating marketing tactics, thorough research and planning, pricing consulting services, managing difficult clients, achieving work-life balance through departmentalization.
