Craft of Consulting Podcast Marketing Your Consulting Services Effectively—with Michael “Buzz” Buzinski
Jun 26, 2023
Marketing expert Michael “Buzz” Buzinski shares strategies for marketing service-based businesses and avoiding missteps. Topics include: expanding beyond personal networks, clear messaging strategies, pitfalls of generic automation, the shift in ad targeting, integrating marketing tactics, thorough research and planning, pricing consulting services, managing difficult clients, achieving work-life balance through departmentalization.
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Prioritize Marketing Over Ads Early
- Ignore advertising-first pitches when starting and focus on building marketing that makes you known and attracts prospects.
- Use marketing as a magnet to move beyond your immediate network and avoid the sales/fulfillment roller coaster.
Integrated Marketing Beats Single-Channel Tactics
- Integrated marketing uses multiple channels and consistent messaging, not a single tactic like social media.
- First-party data and channel-specific voice matter because audiences behave differently across platforms.
Plan Now, Implement Gradually
- Build an integrated marketing plan early, even if you implement it gradually as you get bandwidth and revenue.
- Test channels against each other and automate successful flows to capture inbound leads and reduce ad spend.