
Marketing Your Consulting Services Effectively—with Michael “Buzz” Buzinski
Craft of Consulting Podcast
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Thorough research and planning for effective marketing
This chapter emphasizes the importance of doing thorough research and planning before implementing marketing strategies. It compares it to a football coach who has all the plays figured out in advance and a detailed strategy. It also highlights the need to test and automate marketing efforts, as well as targeting specific sectors within a larger industry.
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