Social Media Marketing Podcast Driving Qualified Leads With LinkedIn Content: A Proven Formula
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Oct 2, 2025 Mandy McEwen, LinkedIn expert and founder of Luminetics, shares her secrets to generating qualified leads through strategic LinkedIn content. She reveals a case study where a single post drove $10K in pipeline in just eight days. Mandy emphasizes the importance of personal profiles over company pages and introduces her proven 80/20 post formula that highlights problems and solutions. Learn how to use AI for sourcing pain points, craft engaging posts, and effectively place calls-to-action for maximum impact.
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300-Word Text Post That Made $10K
- Mandy posted a problem-solution text post that had low engagement but generated $10K in pipeline in about eight days.
- The post had no image or video and was purely strategic text focused on a specific audience problem.
Start With ICP And Profile Optimization
- Know your ICP deeply by analyzing sales and customer call transcripts to find recurring pain points.
- Make your LinkedIn profile a mini landing page that signals value, credibility, and results to that ICP.
Audience Quality Beats Vanity Metrics
- Vanity metrics like impressions and likes don't directly equal revenue; audience relevance matters more.
- Use LinkedIn analytics to check who viewed your profile and whether the right job titles and companies are seeing your posts.