Social Media Marketing Podcast Positioning Strategy: How to Ensure Your Message Connects
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Aug 28, 2025 Jackie Hermes, founder of Accelity and host of the Art of Entrepreneurship, dives deep into the art of positioning strategy. She discusses how a well-aligned messaging strategy connects businesses with their audience, preventing marketing campaigns from falling flat. Hermes shares her journey in B2B marketing, stressing the importance of understanding customer needs and building trust. She also highlights innovative interview techniques for gathering insights and the role of AI tools in analyzing qualitative data, ensuring brands can adapt and thrive.
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Positioning Is Foundation Not Feature List
- Positioning is the foundation of effective sales and marketing and must start with audience understanding, not features.
- Good positioning educates, builds trust, and differentiates you from noisy competitors.
Form And Test Clear Hypotheses
- Test hypotheses about market beliefs using research before committing to messaging changes.
- Start with two or three hypotheses and refine them as research reveals new insights.
Use Three Research Streams
- Use three research streams: public online forums, internal workshops, and stakeholder interviews.
- Recruit customers, lost opportunities, and cold prospects for interviews to validate assumptions.