Jackie Hermes

Jackie Hermes, founder of Accelity and host of the Art of Entrepreneurship, dives deep into the art of positioning strategy. She discusses how a well-aligned messaging strategy connects businesses with their audience, preventing marketing campaigns from falling flat. Hermes shares her journey in B2B marketing, stressing the importance of understanding customer needs and building trust. She also highlights innovative interview techniques for gathering insights and the role of AI tools in analyzing qualitative data, ensuring brands can adapt and thrive.