Social Media Marketing Podcast Emotional Targeting: A Proven Path to More Leads and Sales
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Aug 14, 2025 
Talia Wolf, a conversion rate optimization strategist and founder of GetUplift, dives into the transformative power of emotional targeting in marketing. She shares insights from her book, emphasizing how emotions drive consumer decisions. Talia discusses practical methods to align marketing strategies with customer emotions, including the importance of using real customer language. She also highlights the need for emotional audits to refine approaches and boost engagement. Tune in for strategies that promise to turn your marketing into a heart-winning success!
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Emotion Drives Every Conversion
- Most conversion changes fail because they ignore the emotional drivers behind decisions.
- Emotion dictates decisions and reveals what copy, design, and proof will actually convert.
Begin With Deep Customer Research
- Start with meaningful research to uncover top pains, hesitations, and desired emotional outcomes.
- Use surveys, visitor feedback, social listening, and review mining to gather real customer language.
Two Core Emotional Clusters
- Emotions cluster; self-image and social-image are the most common drivers.
- People buy to feel a better version of themselves or to change how others perceive them.
