Emotional Targeting: A Proven Path to More Leads and Sales
Social Media Marketing Podcast
00:00
Mastering Emotional Targeting in Marketing
This chapter delves into the concept of emotional targeting, emphasizing its importance in crafting marketing content that resonates with customer experiences and emotions. By conducting an emotional targeting audit, marketers can align product features with the emotional desires of consumers, enhancing engagement and improving conversion rates. The discussion highlights the need to address not just the features of a product but also the emotional outcomes that consumers seek, using practical examples to illustrate these concepts.
Transcript
Play full episode
