Emotional Targeting: A Proven Path to More Leads and Sales
Social Media Marketing Podcast
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Harnessing Emotions in Marketing
This chapter explores the vital role of emotions in shaping marketing strategies, highlighting the author's experience and insights from their book 'Emotional Targeting.' It addresses the skepticism of marketers about emotional approaches while emphasizing the need for thorough research to uncover the emotional drivers behind consumer behavior. By focusing on self-image and social image, the chapter provides practical methods for utilizing emotional insights to enhance customer engagement and drive sales.
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