Retain: The Customer Retention Podcast cover image

Retain: The Customer Retention Podcast

Latest episodes

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Feb 13, 2024 • 31min

Customer Experience Legend: Customer Service Hasn’t Changed, Don’t Spend On Socials & Loyalty Needs Emotions

In this Greatest Hits episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations. On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, every time.Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Feb 6, 2024 • 31min

CRM Expert: Don’t Try To Convert The Wrong People, What You Need to Know About CRM, & Why Habit Formation is Your Best Friend

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Uzair Hamid, Founder and Community Lead of CRM DXB. Together, they discuss the importance of customer relationship management (CRM) in marketing, habit formation for retaining customers, and how to track the success of habit formation measures. Uzair is the Founder and Community Lead of CRM DXB, a CRM and retention consulting company specializing in advising, implementing, automating, and scaling CRM for companies. He draws on his decade-long experience in CRM and passion for community-building and problem-solving to deliver tailor-made solutions to his clients. Prior to this, he was Global Head of CRM at Rain, a cryptocurrency brokerage.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Jan 23, 2024 • 33min

COO of Mailchimp: Get Closer to Your Customer and Market, Leveraging the Power of Emotions in Business & What 3 Words Customer Retention Revolves Around!

In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza sits down with Sandeep Dube, the Chief Operating Officer at Intuit Mailchimp. Mailchimp is known the world over as a leading email marketing platform. Together, the duo discuss Sandeep’s role at Mailchimp and their emphasis on customer satisfaction, the use of account management teams and a customer advisory board to ensure customer value and feedback, and why Sandeep's favorite strategy for customer retention revolves around the words simple, considerate and rewarding. Sandeep is the COO at Mailchimp, an email marketing platform beloved by clients for their attentive approach to their clients. Customer satisfaction is a vocational concern for Sandeep and for many years he has worked to drive revenue through customer retention at the likes of Activision Blizzard, Delta Airlines, and HSBC, among others! We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Jan 9, 2024 • 27min

The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro

Rand Fishkin, Co-Founder of SparkToro challenges the obsession with customer retention, discussing the value of letting go of customers. They also talk about starting a company, lessons in marketing, the importance of customer retention for startups, lightning round questions, and life advice from a friend.
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Dec 28, 2023 • 36min

Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs

For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more. Ahmed Khairy is the CEO of Gameball; a leading customer engagement platform that transforms the way CRM marketers and growth teams operate. Gameball’s seamless solution combines gamification, loyalty management, and omnichannel personalization into one integrated workflow, empowering commerce teams to launch comprehensive customer engagement campaigns without the need for extensive technical work or expensive setups. Gameball currently serves over 3,000 businesses worldwide, catering to nearly 50 million consumers. We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Dec 19, 2023 • 36min

Never Sit in the Lobby with Glenn Poulos of NWS

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Glenn Poulos, entrepreneur, author and Executive Vice President of NWS. Together, they unpack the power of cultivating good relationships in business and share key strategies that will show you how to get and stay in front of customers and be a pleasure to do business with always. Having sold his company Gap Wireless back in February 2022, Glenn is now the current Executive Vice President of NWS, a telecom solutions pioneer empowering service providers, integrators, contractors, and organizations with wired and wireless solutions. A serial entrepreneur and experienced sales executive, Glenn has also recently added the role of author to his resume, launching his book “Never Sit in The Lobby” in 2022. We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Dec 5, 2023 • 34min

Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo

Ben Fisher, CEO of Rodeo, discusses the pros and cons of subscription-based business models. They explore topics like dealing with churn and retention rates, increasing revenue through subscriptions, and the challenges of matching consumption with replenishment intervals. They also talk about surprising and delighting customers in retention strategies and mention standout marketers in the industry.
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Nov 21, 2023 • 37min

The New Customer Journey with Iman ElNashar of eXtra

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention.Iman is currently the Digital Commerce and Innovation Regional Director at eXtra, a large electronics retailer established in Saudi Arabia in 2003 by United Electronics Company. She also founded Product Guys, a community of product owners, product managers, and business analysts in Egypt, and was the Head of Digital & Innovation Labs at B.TECH.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Nov 7, 2023 • 28min

Customer Service is Part of Your Brand with Khaled Alaa, Head of Experience at Talabat

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Khaled Alaa, Head of Experience at Talabat. Together, they delve into why customers prefer a consistent, normal product rather than an unpredictable fancy one; what makes quality customer service; and how your customer service is a part of your brand.Khaled is the Head of Experience at Talabat, an online food ordering and delivery platform based in the Middle East. As the Head of Experience, Khaled is responsible for overseeing the user experience design, with a focus on enhancing user satisfaction, engagement, and loyalty. He is also involved in developing and implementing customer-centric strategies to improve the overall customer journey and drive business growth.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball. We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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Oct 24, 2023 • 41min

How to Understand Customer Emotions with Adam Toporek, CTS Service Solutions

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Adam Toporek, Customer Service Expert at CTS Service Solutions. Together they delve into how to become the customer’s hero; how to respond to negative and positive emotions of the customer; and unpacking if technology is a hassle for customers or not.Adam is a Customer Service Expert at CTS Service Solutions, a customer experience consultancy that helps organizations deliver “Hero-Class” customer service by focusing on scalable and effective real-world solutions. Prior to this, he was the Co-host of Crack the Customer Podcast. He is further the Author of ‘Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines’ and ‘7 Secret Customer Service Techniques Every Expert Knows’.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball. We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

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