Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs

For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more. 

Ahmed Khairy is the CEO of Gameball; a leading customer engagement platform that transforms the way CRM marketers and growth teams operate. Gameball’s seamless solution combines gamification, loyalty management, and omnichannel personalization into one integrated workflow, empowering commerce teams to launch comprehensive customer engagement campaigns without the need for extensive technical work or expensive setups. Gameball currently serves over 3,000 businesses worldwide, catering to nearly 50 million consumers. 

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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