In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Iman ElNashar, Digital Commerce and Innovation Regional Director at eXtra. Together, they delve into the evolution of the customer journey over the years, including how technology played a massive role; why people are a business’ strongest asset; and how digital commerce drives customer retention.

Iman is currently the Digital Commerce and Innovation Regional Director at eXtra, a large electronics retailer established in Saudi Arabia in 2003 by United Electronics Company. She also founded Product Guys, a community of product owners, product managers, and business analysts in Egypt, and was the Head of Digital & Innovation Labs at B.TECH.

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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