Open Market

Eric Franchi and Mike Cassidy discuss their journey of building Undertone from an agency to a successful ad network, reaching $100M in revenue. They share insights on key hires, GTM strategies, and scaling the business. The podcast touches on their childhood influences, the importance of agency partnerships, adapting in the evolving ad industry, navigating competition, and the challenges of hiring and growth in building a successful business.

Joe and Eric interview Ryan Pauley, President of Revenue and Growth at Vox Media, to uncover how the digital media company moved into audio with great success. They cover the best practices for expanding to audio, how to exploit what makes audio unique (think: talent, personality, and intimacy), and what differentiates audio as a marketing opportunity. Check out the episode to learn insider tips from someone who did it right!

Co-hosts delve into the four winning strategies of adtech marketing: differentiated story, original data, thought leadership, and being present and personable. They emphasize the importance of standing out, utilizing unique insights, and establishing thought leadership to grow your business.

Exploring the traits that distinguish great AdTech CEOs, such as product expertise, GTM strategies, company culture, and talent acquisition. Highlighting successful CEOs and their key factors for success. Emphasizing the importance of purpose, movement, and disruption in the industry. Discussing building successful teams, prioritizing people, and facing challenges as an AdTech CEO.

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enlisting customer champions If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

The podcast discusses the journey of adtech startups from $1M to $10M, covering team structure, transitioning from founder-led sales to professionalized sales, hiring marketers, building brand strategies, and the evolving role of a CEO in company growth.

Co-hosts discuss the importance of hiring a Chief Audience Officer in adtech companies, emphasizing audience value and customer acquisition. They explore the growth of Undertone and strategies for building industry leadership. The conversation highlights the role of a CAO in audience cultivation, maximizing online presence, and staying relevant in the digital marketing landscape.

Co-hosts discuss reverse-engineering a $10M adtech exit, emphasizing value beyond revenue. They cite a mobile ad creative startup acquisition example. Topics include ideal team, adtech product ideas, and Joe persuading Eric. Explore the podcast for more insights!