Open Market
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
Nov 4, 2024
Arthur Querou, founder and CEO of Vibe, dives into unconventional ad tech strategies aimed at empowering SMBs. He discusses a recent AI-powered product launch that showcases innovative marketing tactics and the creation of a standout promotional video reminiscent of Apple Keynotes. The conversation highlights the nuances between enterprise and SMB sales, while emphasizing the importance of customer engagement and transparent communication. Querou also shares insights on maintaining company culture amid rapid growth, from 40 to 120 employees.
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Quick takeaways
- The company launched a unique marketing strategy using a compelling 10-minute video to engage non-tech-savvy SMB clients successfully.
- They differentiate from traditional methods by focusing on product-led growth and user-friendly solutions tailored to the SMB market's needs.
Deep dives
Revolutionizing CTV Advertising Through Unique Marketing Strategies
The episode discusses a notable product launch and the innovative marketing approach taken by the company to reach small and medium-sized businesses (SMBs). By creating a high-quality, 10-minute video resembling an Apple keynote, the company aimed to showcase its products while also telling a customer success story. This video featured various executives detailing the features of their new AI tools designed to simplify media planning for SMBs, emphasizing the need to resonate with non-tech-savvy clients. This approach diverged from typical ad tech marketing, which often focuses on appealing exclusively to other ad tech companies rather than the end clients.
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