
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
Open Market
Evaluating Launch Success and Marketing Strategies
This chapter analyzes the criteria for assessing the success of a recent product launch, focusing on immediate feedback and long-term brand perception. It discusses the innovative marketing strategies tailored for Small and Medium-sized Businesses (SMBs) while emphasizing the importance of customer engagement and transparent communication. Additionally, it explores the role of technology and AI in maintaining content quality and building trust with clients and partners.
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