Arthur Querou
CEO and co‑founder of Vibe.co, a CTV/streaming ad platform that focuses on identity‑first, hyper‑targeted performance advertising for DTC brands and sensitive categories.
Top 3 podcasts with Arthur Querou
Ranked by the Snipd community
13 snips
Nov 4, 2024 • 37min
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
Arthur Querou, founder and CEO of Vibe, dives into unconventional ad tech strategies aimed at empowering SMBs. He discusses a recent AI-powered product launch that showcases innovative marketing tactics and the creation of a standout promotional video reminiscent of Apple Keynotes. The conversation highlights the nuances between enterprise and SMB sales, while emphasizing the importance of customer engagement and transparent communication. Querou also shares insights on maintaining company culture amid rapid growth, from 40 to 120 employees.
11 snips
Oct 22, 2025 • 39min
Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy
Arthur Querou, CEO of Vibe.co, leads a cutting-edge CTV ad platform, while Adam Terry, founder of Cantrip Seltzer, crafts a unique THC beverage brand. They explore how Cantrip leverages Vibe.co to transform streaming TV into an effective acquisition channel. Discussion highlights include the importance of hyper-targeting for performance marketing and the nuances of advertising in regulated industries. They share insights on the challenges and successes of measuring ROAS and preview the future of AI-generated ads in personalized marketing.
Oct 15, 2025 • 38min
Episode 25: Q&A with Arthur Querou, Co-Founder & CEO of Vibe
Arthur Querou, co-founder and CEO of Vibe, shares insights from his ad-tech journey, emphasizing his mission to democratize TV advertising for small and medium businesses. He discusses the shift towards private control in the industry and Vibe's recent fundraising success. Arthur explains the importance of maintaining viewer experience by avoiding intrusive ads. He highlights their growth strategy based on simplicity and daily revenue transparency to foster a high-performance culture. His advice for entrepreneurs includes staying focused on core metrics and execution.
