Arthur Querou
Founder and CEO of Vibe, an ad tech company focusing on providing CTV access to SMBs. Known for unconventional product launches and a focus on client-centric marketing.
Best podcasts with Arthur Querou
Ranked by the Snipd community
13 snips
Nov 4, 2024 • 37min
Expanding CTV Access to SMBs with Vibe’s Arthur Querou
Arthur Querou, founder and CEO of Vibe, dives into unconventional ad tech strategies aimed at empowering SMBs. He discusses a recent AI-powered product launch that showcases innovative marketing tactics and the creation of a standout promotional video reminiscent of Apple Keynotes. The conversation highlights the nuances between enterprise and SMB sales, while emphasizing the importance of customer engagement and transparent communication. Querou also shares insights on maintaining company culture amid rapid growth, from 40 to 120 employees.
May 9, 2024 • 41min
CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?
Arthur Querou, Co-founder of Vibe.co, discusses CTV campaigns, ad experience, data partners, CPI differences between CTV and Facebook ads, and successful creatives. CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.
