Arthur Querou, founder and CEO of Vibe, dives into unconventional ad tech strategies aimed at empowering SMBs. He discusses a recent AI-powered product launch that showcases innovative marketing tactics and the creation of a standout promotional video reminiscent of Apple Keynotes. The conversation highlights the nuances between enterprise and SMB sales, while emphasizing the importance of customer engagement and transparent communication. Querou also shares insights on maintaining company culture amid rapid growth, from 40 to 120 employees.

Arthur Querou, Co-founder of Vibe.co, discusses CTV campaigns, ad experience, data partners, CPI differences between CTV and Facebook ads, and successful creatives. CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.